Guernsey Harbours

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“Our customers are high-profile yachtsmen and expect an exceptional WiFi experience. Using Wi-Trends we’ve not received a single complaint about log on  – unheard of with WiFi – and proof we’re keeping customers happy.” – Mike Gaudion, Asst Harbour Master (St Peter Port), States Of Guernsey, Harbours Division

Challenge:

Every summer over 24,000 visitors – many of them high profile yachtsmen – arrive at the Victoria Marina in Guernsey. They expect a superior experience during their visit including a reliable and easy-to-use WiFi Service.

Logging in to WiFi is a common source of complaint from visitors accessing a Public WiFi network. Guernsey Harbours wanted to improve the login experience as part of a major upgrade of the marina’s WiFi setup in 2013.

Solution:

Working with the existing supplier, JT telecom, Guernsey Harbours chose the Wi-Trends platform to develop a dynamic, easy to connect, login page.

 

Guernsey harbours branded landing pageThe Victoria Marina branded landing page:

  • Registers visitors & connects them to the Public WiFi network  in a single click
  • Recognises returning visitors and instantly connects them to WiFi every time they arrive at the Victoria Marina
  •  Looks and, most importantly, works to the expectations of luxury services consumers

 Results:

At Victoria Marina success has been measured by customer satisfaction with the WiFi service and the ease of use for a wide range of devices and nationalities.

The Wi-Trends marketing platform enabled 10s of 1000s of visitors over the busy summer season to log-in to the Victoria Marina WiFi quickly and successfully.To date, the marina has not received a single complaint about logging in to the WiFi service – of paramount importance when dealing with consumers who have high customer service expectations.

 “Wi-Trends met our requirements to a very high standard and provided an impressive WiFi experience to our visitors needing to get online quickly and painlessly to keep in touch with businesses, friends, and family.”

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